Opinion
Donald Trump Jr. has launched his own hunting and outdoor magazine called Field Ethos, describing it as “probably one of the least political things I do.”
Trump Jr.’s new magazine
When Trump Jr. is not campaigning for his father, he can usually be found outdoors.
“If I’m in Colorado doing an event, I’ll sneak out for half a day and go fly fishing,” he told Politico. “I had a pretty crazy day of conference calls today, but I’m literally in the car doing them all. I’m going quail hunting upstate Florida before I have to return to Palm Beach for a business dinner at Mar-a-Lago.
“That’s my decompression from the general five-conference-a-day lifestyle that’s going to be my next year, let’s call it a year,” he added. “The next 12 months will be interesting for me and my family, and it’s great to know I can grab one of our journals when I need a break from it all.”
Trump Jr. was first introduced to the outdoors thanks to his maternal grandfather, Milos Zelnicek, who took his New York grandson camping in then-communist Czechoslovakia.
“I literally fell in love with him; I read every book there was on the subject,” said Trump Jr. “I think all of those things are being lost in today’s instant gratification society. You know, kids sit there watching a video game. Everything is… instant gratification.”
Related: Trump Jr. Slams Mitch McConnell as ‘Pro-Amnesty Turtle’ After Vast Majority of $118 Billion Senate Bill Goes to Israel, Ukraine
Field Ethos Co-Founder Speaks
Field Ethos co-founder and CEO Jason Vincent explained that the magazine’s target demographic is men between the ages of 25 and 55, although a quarter or more of the audience is women.
“That may really be due to the fact that there’s still a kind of appeal to that unapologetic masculine mentality,” Vincent said. “That may be why we’ve built the female following that we have… it doesn’t feel like they’re watering it down to try to gain traction with them.”
Vincent went on to say that while the magazine is not explicitly political, there are times when politics intersects with topics that readers inherently care about, such as gun rights.
“Yes, Don is involved. He is part of our friend group and our team at Field Ethos,” Vincent said. “But… Field Ethos is really designed to be a place where people can go when they’re sick of it.”
When politics comes to the magazine, Vincent said the politics are “sensible,” middle-of-the-road, and emphatically not far-right.
“The far right is not our brand,” Vincent said. “We see ourselves speaking to a sophisticated audience that is smart enough not to find itself on either side’s extreme.”
Related: Donald Trump Jr. calls for ‘mass deportations’ as reports show more than 1,000 ‘escapees’ escape into country every day
Trump Jr.’s goal with the spirit of the countryside
In the end, Trump Jr. has a clear goal in launching Field Ethos.
“Creating an alternative point of view for Americans who feel abandoned and who don’t want to support those things,” he concluded, “that’s a big part of the approach.”
Given how crazy this year is likely to be for the Trump family, we’re glad to see that Trump Jr. has a passion project that will allow him to escape. If you’re a fan of the outdoors, be sure to pick up a copy of Field Ethos!
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